It’s no longer enough to be a brand that just looks great, you also need to be a brand that connects to customers through all their senses and in a very personal way. And depending on your consumer and the type of business you run, this voice will sound very different. But the key in any business, whether posh and regulated or fun and casual, you need to find your own brand voice in your space. And here are 3 reasons why your brand voice matters.