It’s no longer enough to be a brand that just looks great, you also need to be a brand that connects to customers through all their senses and in a very personal way. And depending on your consumer and the type of business you run, this voice will sound very different. But the key in any business, whether posh and regulated or fun and casual, you need to find your own brand voice in your space. And here are 3 reasons why your brand voice matters.

1. Builds trust

Much like friends who speak the same language through slang, community etc. speaking to your clients in a language they relate to or also speak creates trust. Trust that you “get them” and that they will be understood as well. Same way we feel more safe travelling to places that speak our language. There’s safety in the familiar.

2. You stand out from the crowd

In a world where any brand and a million competitors are only a click away and sometimes only a scroll, brands need to find new ways to stand out than just a great product and imagery. Brand voice is much like your personality, it will attract the right people and make you stand out from the other guys. Similar to you and your friends. You may look alike, wear the same clothes, but you are all unique through your personality.

3. Creates clearer messaging

With shorter and shorter attention spans, you have less and less time to get you message across to the right people. If your voice aligns with your client, that message becomes clearer, faster and easier to understand. No explaining, no miscommunication. Happier customers, more clients and less marketing budget in the end. 

So the question to ask now is….Do you have a voice? 

If you do, great! Now it’s time to create clear strategy on where and how to use it. 

If you don’t, it’s time to do a deeper brand dive, create your brand guidelines and really understand your personality. 

My 1:1 strategy sessions can be used for exactly that! You can book one here

OR

Buy my 5 senses masterclass and receive my brand guidelines template and understand how to dive deeper into your brand story. You can buy it here.