paris-based
strategist & consultant
luxury | sensory | tech
Redefining the art of tech and sensorial luxury.
Combining expertise in Web3, AI and XR, Danielle believes the future of consumer engagement lies at the intersection of the digital world and our senses:
bridging real works interactions, online immersion and brand savoir-faire.
→ Currently consulting Hennessy, LVMH as Web3 Development Director
exploring luxury. sensory.
tech.
Ever curious in seeking the latest research and developments in technology, Danielle continues to explore within the sensory space - fragrance, spirits, music, taste - as well as within hospitality, design and apiculture: the study and preservation of bees.
Past clients include Hennessy, Ledger, Baracoda, Métier Creative, Nespresso, Oribe, Toy Box Brands and Hotel Julie.
→ English native, fluent in French.
→ Canadian born, based in Paris.
Recent Projects
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H3NSY
Launched Hennessy’s web3 platform H3NSY as foundation for global web3 and digital innovation exploration.
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Toy Box Brands
Brand strategist working with Métier Creative responsible for developing brand DNA and taglines for new brand Diamond Drunk.
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Hotel Julie
Brand Strategist and Sensory Strategist collaborating on launch of new boutique hotel in Stratford Ontario with Stay Here Interior Design Firm.
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Café 11 NFT Launch
Lead launch and roadmap of Hennessy first NFT project with DAO FWB. Featured in Forbes, WWB, NYLON, NFT NOW.
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Oribe
Strategist working with Métier Creative to design brand social media playbook and new fragrance go to market campaign.
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Ledger
Go to market community strategy for launch of Ledger X Sandbox metaverse experience School of Block.
on emerging tech and
sensorial luxury brands …
“Though it often feels like these two worlds are vastly different, tech can be harnessed as a tool to transform sensorial storytelling and develop deeper engagement between consumers and products both digitally and IRL.”
On exploration:
the story of random bees & business
Continuously inspired by the study of bees, Danielle has long been fascinated with the lesser known “random-bee” – a non-worker bee known to be a bit rogue in their ability to experiment and seek out undiscovered sources of pollen for the hive. Without random-bees, there is no exploration, leaving the prosperity and future of the hive at risk.
begin at 18:40